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Razor Tracking
Raven Industries Integration

razor Tracking Becomes The Logistics Partner for Industry-Specific Software Providers

A partnership integration with Raven Industries further cements Razor Tracking as the must-have telematics, operations management & logistics platform.

FARGO, N.D., (March 4, 2020)

Razor Tracking, the most-advanced fleet logistics and operations management software, has partnered with Raven Industries, an agriculture retailer and enterprise farming operations platform, to expand its logistics offering by providing fleet and asset tracking capabilities inside of the Slingshot® platform. As a result of the new partnership, Slingshot and Razor Tracking will be combined in Slingshot Fleet Tracking, a new, integrated logistics component of Raven’s Slingshot® platform. This system allows users to seamlessly and wirelessly connect their office to the field and back again by helping ag retailers and growers better manage key performance indicators like work, idle and transit times all in real-time, as well as creating more visibility, control and accuracy of all functions across the entire operation, regardless of the size of fleet or number of locations.

“This agreement enables Raven to quickly expand unmatched value to our growing ag retailer and grower customer base. “From machine performance to diagnostics, and now expanded tracking of both in-field and operation support assets, users of Raven’s Connected Workflow™ can expect 20% efficiencies gained when using the technology delivered through the integrated Slingshot® platform. This partnership continues our focus to offer efficiency-driving solutions that help reduce variability and increase profitability for our customers.”

Paul Welbig | Director of Slingshot Services & Logistics for Raven Applied Technology
By leveraging Razor Tracking’s platform, Slingshot® Tracking will allow users to keep up to date on where their vehicles and assets are located at all times as well as maintain schedules and help with dispatching, increasing overall efficiency. In addition to monitoring Raven-equipped machines, users can now also monitor non-Raven equipped assets, including other battery-connected equipment, like tender trucks, and gain connection to non-powered equipment like trailers, tanks, tool bars, etc. via battery-powered devices installed on those assets.

“Our vision and Raven’s vision perfectly complement one another - create and integrate technology-driven solutions that help ag retailers and large farmers improve their efficiency and ultimately, their bottom line. This is a great opportunity to partner with a well-known leader in the precision agriculture space to continue to provide the best possible services to both of our customers.”

Eric Mauch | President of Razor Tracking
The Razor Tracking platform has significantly expanded in the last several years; with its launch in 2012, Razor Tracking set out to provide the most user-friendly telematics system in the industry. In the years since, Razor Tracking has introduced industry-focused features, IoT capabilities, as well as partner APIs. In 2019, Razor Tracking moved to expand its product to allow partners and resellers to embed Razor Tracking technology into their platform or onboard in a reseller program. This strategic alignment between Raven Industries and Razor Tracking serves as a testament to the close alignment being taken to utilize Razor’s telematics, IoT and logistics platform to further impact the markets they serve. With Razor Tracking being the latest partnership in Raven Industries’ growing portfolio, customers will be able to subscribe to the Slingshot® Fleet Tracking service and utilize it in their own operations beginning June 2020. To learn more about Raven Slingshot®, visit ravenslingshot.com. To view more of Razor Tracking’s partners and integrations, visit razortracking.com/integrations.

About Razor Tracking, Inc.

Razor Tracking is headquartered in Fargo, ND, since 2012. Razor Tracking is recognized for providing the most advanced fleet tracking & management software platform in the nation. Razor Tracking provides a powerful and easy to use platform to track vehicles and assets to help manage your operation in any industry. The platform is proven to maintain schedules, help with dispatching, increase overall efficiency, and improve your bottom line. For more information, please visit http://razortracking.com.

About Raven Industries, Inc.

Raven Industries (NASDAQ: RAVN) is dedicated to providing innovative, high-value products and solutions that solve great challenges throughout the world. Raven is a leader in precision agriculture, high-performance specialty films, and lighter-than-air technologies. Since 1956, Raven has designed, produced, and delivered exceptional solutions, earning the company a reputation for innovation, product quality, high performance, and unmatched service. For more information, visit http://ravenind.com.

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