Razor Tracking and Unverferth Manufacturing Announce Strategic Alliance to Deliver GPS Visibility Across Equipment Inventory
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New Collaboration Strengthens Unverferth Manufacturing Built Equipment with Integrated Asset Tracking Devices and Software for
True Inventory Management.
FARGO, N.D ., ( March 2 , 2026 ) Razor Tracking and Unverferth Manufacturing have formed a strategic alliance to provide dealers with GPS tracking solutions for all equipment manufactured by Unverferth to monitor, manage, and protect equipment inventory with greater precision and confidence.
This collaboration combines Unverferth’s commitment to assist dealerships with inventory management with help from Razor Tracking’s industry-leading telematics and asset tracking technology. At the center of this initiative is the AT230 On-Demand Asset Tracker — a rugged, fast-install, and cost-effective device designed to simplify inventory oversight for operations of any size.
“Our alliance with Razor Tracking represents a shared commitment to helping our dealers operate more efficiently and effectively,” said Andy Unverferth, Director of Marketing at Unverferth. “Together, we’re delivering a scalable solution that gives dealers the visibility and control needed to manage inventory with confidence.”
The strategic alliance extends beyond location tracking. Razor Tracking’s platform integrates seamlessly with leading agricultural and equipment technologies, including John Deere, CNH, CLAAS, Raven, and others. These integrations allow the monitoring of equipment, vehicles, and assets from multiple manufacturers within a single, easy-to-use dashboard.
“We’re making it easier than ever for Unverferth dealers to protect and manage their equipment inventory,” said Eric Mauch, Managing Partner of Razor Tracking. “With the AT230 Asset Tracker’s fast installation, rugged reliability, and full integration into the Razor Tracking platform, they gain complete operational visibility — all from one powerful dashboard.”
By consolidating telematics data into one unified system, mixed-fleet operations can reduce administrative complexity, streamline asset oversight, and maintain a clearer view of their entire equipment fleet management.
About Unverferth Manufacturing Co.
Unverferth Manufacturing Co., Inc. is a family-owned and operated agricultural equipment manufacturer producing a wide range of products that help the farming community be more efficient. The company’s product portfolio includes grain carts and wagons, header transports, seed tenders, fertilizer application equipment, tillage equipment, augers and conveyors and agricultural dual, replacement and specialty wheel systems. With four manufacturing locations and eight sales/distribution branches across the United States and Canada, Unverferth Mfg. is well-positioned to offer unmatched product quality with exceptional customer support.
About Razor Tracking
Razor Tracking, with headquarters in Fargo, ND, is recognized for offering the most advanced GPS fleet tracking & management software platform to track vehicles and assets in any industry since 2012. Razor Tracking offers an open data platform and continues to expand its product portfolio to allow embedding of Razor Tracking technology through partnerships, distributors, and integrations. Additional products for safety and efficiency include dash cameras, equipment inspections, safety scorecards, tank monitoring, geofencing, dispatching, and more to optimize customer fleet operations. For more information, visit RazorTracking.com.
Contact Information
Scott Seiler, Marketing Manager
701-997-9274 | 833-GO-RAZOR