How GPS Telematics Is Solving Equipment Visibility Challenges for Agricultural Dealers
- 26 minutes ago
- 3 min read
On any given morning across rural America, fleets of agricultural equipment move from field to field, dealership to dealership, often across counties or even states. For dealers and manufacturers, knowing exactly where that equipment is at any moment isn’t just convenient, it’s critical.
For Andy Unverferth, Director of Marketing at Unverferth Manufacturing, solving that challenge has become a key priority in an increasingly connected industry.
The Growing Need for Equipment Visibility
Unverferth Manufacturing has built its reputation on producing high-quality agricultural equipment designed to perform in demanding environments. From grain carts and seed tenders to fertilizer applicators and header transports, the company’s products are constantly on the move.
“We manufacture equipment that’s built to be pulled behind a tractor and used wherever the job takes it,” Unverferth explains. “That mobility is a strength, but it also creates a challenge when it comes to tracking inventory.”
For dealers, especially those managing large fleets across multiple locations, keeping tabs on equipment like header transports can be difficult. These assets are frequently moved, loaned, or repositioned, making real-time visibility essential.
Why GPS Telematics Matters for Dealers
In the GPS telematics industry, real-time tracking has quickly shifted from a luxury to a necessity. For anyone managing operations, efficiency and accountability are top priorities and that’s where telematics solutions step in.
Dealers began asking an important question: Where is our equipment right now?
Without a reliable tracking system, the answer often involved phone calls, guesswork, or time-consuming manual checks. That inefficiency can lead to delays, misplaced inventory, and lost revenue opportunities.
Recognizing this gap, Unverferth Manufacturing began exploring GPS tracking solutions that could integrate seamlessly into existing workflows.
Choosing the Right Telematics Partner
After evaluating options, Unverferth and his team partnered with Razor Tracking, a company known for its comprehensive approach to equipment tracking.
“We chose Razor Tracking because they offer a complete solution,” says Unverferth. “Integration was a big factor for us.”
One of the key advantages was compatibility with major OEM systems like the John Deere Operations Center. For dealers already relying on such platforms, seamless integration eliminates friction and enhances usability.
Another deciding factor was durability. Agricultural environments are notoriously tough on equipment, requiring hardware that can withstand dust, moisture, vibration, and extreme temperatures.
The AT230 Asset Tracker stood out for its rugged design and long-term performance. With up to three years of tracking capability built in, it offered a low-maintenance, high-reliability solution tailored to real-world conditions.
Real-Time Tracking: A Game Changer
The partnership delivers a powerful benefit: real-time visibility into equipment location. Dealers can now monitor inventory across multiple sites without relying on manual updates.
This level of insight transforms day-to-day operations:
Equipment can be located instantly
Fleet utilization improves
Lost or misplaced assets are minimized
Decision-making becomes faster and more data-driven
For experienced professionals in the telematics space, the value is clear, better data leads to better outcomes.
Driving Efficiency in a Competitive Industry
As agriculture continues to evolve, technology adoption is no longer optional. GPS telematics is helping bridge the gap between traditional equipment management and modern operational efficiency.
“We feel this partnership offers a feature-rich solution to a common problem,” Unverferth notes. “Dealers need to know where their equipment is, and now they can in real time.”
For industry veterans, the message resonates: embracing telematics isn’t just about keeping up, it’s about staying ahead.
Looking Ahead: The Future of Equipment Tracking
With advancements in connectivity and data integration, the role of GPS tracking in agriculture will only continue to expand. Solutions that combine durability, battery life, and seamless software integration are setting the standard.
For companies like Unverferth Manufacturing, the goal remains simple: equip dealers with tools that make their operations more efficient, predictable, and profitable.
And for professionals navigating the complexities of equipment management, that clarity is more than valuable, it’s essential.
Watch Unverferth Manufacturing Video, and learn more about Real-Time Trackers, Embedded Vehicle Data, and Dash Cameras from Razor Tracking.